How ecommerce players survive the shopping rush

Photo credit: gregorylee / 123RF.
China’s Singles Day saw US$17.7 billion worth of sales in just 24 hours. Greater accessibility of and trust in imports are driving the growth of booming ecommerce markets such as China’s, according to Nielsen. Ecommerce players need to have operational excellence to deal with the deluge of shoppers across regions.
How do ecommerce players deal with such shopping festivals and keep shoppers happy? We created a longform article to explore just that.
The article is hosted on an individual site — what we’re calling a premium article — complete with interactive elements and eye-catching graphics.
To learn more about how ecommerce players tackle peak periods, read the survival kit!
You might have seen the first premium article – an ecommerce newbie’s guide to winning and converting customers. If you haven’t, view it here.
What other longform pieces would you like to see?
Braintree
Braintree provides the global commerce tools people need to build businesses, accept payments, and enable commerce for their users.
- Location
- United States
- Founded
- 2007
- Employees
- 201 – 500
- Website
- www.braintreepayments.com
- Latest Funding
- US$800M / M&A
- Hiring
- 0 positions
Editing by Annie Teh, Nivedita Bhattacharjee, Steven Millward, and Neha Margosa
(And yes, we’re serious about ethics and transparency. More information here.)



