Perri Blake Gorman aka @bethebutterfly is an expat living in Hong Kong, connector of experts, Twitter passionista, social media trainer and consultant, blogger, reformed headhunter, environmentalist, lover of children & animals, & citizen of the world.
We have seen a lot of improvements to the Foursquare application since it’s launch, (including major improvements around cheating) and the number of users has crossed one million.
In one of my previous blog’s on Foursquare I said that I thought it would be critical for venues on a large scale to start participating for it to be really fun. Here are some tips for venue’s and Foursquare junkies who want to help their local venue’s get on the bandwagon.
By the way, as I was doing final edits on this post, I got the following comment on my first post, which I would like to share:
“It seems like an absolute waste of time as a business owner to do this. Why do we want to give stuff away for free to someone who is already there? Is it really building business or brand loyalty to our customers? It just seems to me if I’m at the park and I’m throwing bread crumbs on the ground the pigeons will arrive. So what?”
I hope it wasn’t from any of the restaurants I am a “regular” at.
Why Set Up A Foursquare Promotion?
It’s FREE …duh
First, to sign up for a Foursquare promotion as a venue, it is absolutely free. Almost every bar or restaurant I visit has a marketing budget for free giveaways or discounts and in many cases they are printing these advertisements either internally or externally. Yes. I said PRINT, as in on paper. What a waste, and printing costs money.
Foursquare has free analytics for participating venues now as well – see who was there, who hasn’t been there and more.
Pull People From Your Local Competitors
One of the coolest features of Foursquare Specials is that when a user checks into a venue, if your venue is nearby and you have a Special Promotion, the user will be informed of it, hopefully pull that customer to your venue.
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