The online world has been revolving around what most people often call, “web 2.0”. I would say this term is aging fast with overuse, but its fundamentals are still fresh up till today.
These are the fundamentals that businesses should embrace to succeed online.
But what are they?
According to Andrew P. McAfee, enterprise 2.0 (web 2.0 technologies used by business) has 6 components: Search, Links, Authoring, Tags, Extensions and Signals. In short, SLATES.
1. Search
To gain presence online, you can’t be invisible. Don’t expect consumers to spend time looking for you. You have to be searchable every time and everywhere. User friendly navigation on your website is no longer enough when consumers want relevant information presented within seconds. Make sure you have an efficient search bar integrated in your site and work hard on your organic search engine rankings.
2. Links
Links organize our content in a more reader friendly way. It made transition between web pages possible and helps bring traffic to your website.
Link your website to your social media tools so that consumers can find out more about you no matter where they land on.
Great web pages also have many pages linked to them.
3. Authoring
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