We don’t usually see commercials for e-commerce websites. But this TV spot by Taobao is certainly worth a share.
Our friends from China might have seen it but to most of us, this ad is something new and refreshing. Catch the ad copy at the end. It is in Chinese voice-over but with English subtitles.
“We screened this ad at a press conference in November when we announced the independent domain tmall.com. Since then we blasted it nationwide in China through TV, billboard and print ads,” a Taobao spokeswoman explained when asked about the TV ad campaign.
30,000 brands are on Taobao Mall, which include Gap, Levi’s, Ray-Ban and Uniqlo. An average of 864 pieces of clothing were sold every minute on Taobao in 2010.
Besides spending on branding, Taobao also partnered with over 90 brands to combat intellectual property violations.
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