Top Facebook marketing strategies you don’t want to miss in 2016

“Move fast, with stable infrastructure.” – Facebook

As of September 2015, Facebook boasted a monthly user base of 1.55 billion, a 14% increase from its numbers in 2014. The social network’s largest age demographic of users is 25 to 34 year olds, which comprises 29.7% of its total user base. Another interesting statistic is that 50% of 18 to 24 year olds check their Facebook when they wake up.

It is no wonder that the social media platform is now many a marketer’s darling.

Latest Trends

1. Instant articles

Instant Articles provide publishers with a fast loading page for viewers to access their content. It loads up to 10 times faster than traditional web articles, according to Facebook. Some features include the ability for viewers to zoom into high-res images instantly, play audio commentary or video while looking through an article.

The speed is achieved by Facebook hosting these articles on dedicated servers.

2. More paid advertising and in-depth targeting

While organic reach is down due to changes in Facebook, smart marketers will be able to spot the silver lining in the form of advanced targeting tools Facebook has created. With more options than ever before, experienced marketers now have the potential to reach exactly the kind of viewers they’re going for.

Here’s a guide on exactly how to do it.

Facebook marketing strategies in 2016