Behind the scenes: Alibaba’s Singles Day $14b sales

The craziest shopping day of the year in China, Singles Day, has come to an end. Total sales for Alibaba this year hit US$14.3 billion compared to last year’s US$9.3 billion. All the media headlines are talking about Alibaba’s Singles Day sales data and how much money Alibaba made.

I am going to tell you the story behind Alibaba Singles Day sales. Ever wondered how Alibaba is able to achieve such huge sales numbers? Here is how:

Alibaba’s Singles Day sale started at the strike of midnight, and Alibaba employees were all-hands-on-deck ready for the shopping war.

Here is the Alipay building all lit up. Alipay is Alibaba Group’s third-party online payment platform with no transaction fees.

Check this out! Temporary beds were set up in the board rooms. Everyone was ready for a sleepover!