Here’s how to refine your brand voice so you’ll never have an identity crisis again

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There’s a secret to writing better copy.

No, it’s not grammar or structure.

It’s the tone of voice and tiny cues you slip into each post you make, which amplify your content reach.

Ever noticed how popular YouTubers or bloggers tend to use the same greeting or into, or incorporate a small distinctive ritual into their speech? These are the kind of cues that make your brand memorable and shape your unique voice.

Why is having a distinguishable and peculiar brand voice so important these days?

It builds trust

The same way that it’s built into our brain to trust a person who sounds familiar, a memorable brand voice will help you retain the customers and make them feel at ease.

It makes you stand out from the crowd

All of us have our favorite idioms, expressions, and inflections, which make us recognizable among friends. Distilling this kind of “it sounds like only Sally could say this” feeling in your writing can help you capture the reader’s attention in the modern noisy world.

It helps you persuade and influence

We tend to put more trust on the people we like and feel familiar with. After all, we may not remember what the person said, but we do remember how it made us feel.

Your customers can be more sensitive to one language over another. This is especially true when it comes to millennial consumers, who are quick to relate to people they may not know in person like various bloggers and online influencers.

Here’s a quick example how one simple request can incite different emotions:

• Would you awfully mind lending me that pen, please?
• Pass me da pen, bro!
• Hey, got a pen for me to borrow?

Questions to help you find your brand voice

Who are your customers?