How to increase conversion rates on your ecommerce website (Infographic)

The exponential growth of ecommerce has been phenomenal, and the last decade has seen many players big and small jumping onto the bandwagon. If you own or work for an ecommerce store yourself, chances are, you have the right products, are targeting the right market, getting a lot of visitors but are struggling to convert the visitors into buyers of your products.

You might be wondering why you are not able to make decent sales when you have the perfect product at a competitive price, when your competitor is able to make a ton of sales with an inferior product, often at a higher price. This is because buying is most often not a rational decision. As Robert B. Cialdini, the author of Influence: The Psychology of Persuasion, says that, though humans might seem like rational beings, they base most of their important decisions on emotions rather than reasons.

Here’s an infographic that shows how you could appeal to your website visitors’ emotions to improve your conversion rates.

Created by BargainFox. See more at the BargainFox blog.