How mobile technologies are changing the business landscape

Ask your parents and they’ll tell you of a mythical time not so long ago when having a landline in the house was not as common as you’d imagine. Computers hadn’t become commonplace, leave alone internet. Fast forward a decade or two and you are living in a time when you have a computer more powerful than the one that made the Apollo space mission a success, in your pocket. You have access to information and service from all around the globe. Your smartphone is capable of not only letting you contact anyone in the world but also find out what the temperature in Ireland will be today and order a pair of shoes that will be delivered at your doorstep from all across the globe. The mobile technologies have changed everything from how we share information to how we buy even the smallest of things, and one of the biggest impacts they have had is how businesses work today.

Messages, Mails & Skype

Instant messaging, emails and video chats have become the most common form of interaction not only amongst the employees but also between the employees and the clients. The employees are now constantly connected to their work. Most of the employees own a smartphone that helps them increase their efficiency especially on-the-go making it easy for them to work from remote locations or their homes. Though this might also have an adverse effect and end up eating up the personal time of the employee. But if maintained correctly, mobile technology will aid the employee and increase his productivity. These services can also provide the employees to directly connect with their offices and access required information from anywhere on the move. This will not only lead to efficient use of the employee’s time but also improved customer service. Skype is the most common way of connecting businesses worldwide.

Responsive Web Designs

Most of the companies are investing in a separate domain because their mobile users are going in for responsive web designs that provide a standard view across all platforms that is equally convenient to use on a  25 inch HD display and your mobile’s 4.7 inch screen. Creating a separate website or a website optimized for mobile users is a good idea but it has its own shortcomings too, which include having a constant internet connection and having a lightweight website that still looks good without compromising on the performance aspect.

Mobile Apps to Promote Business

Mobile apps are the perfect solution to this and the latest trend in the business world. No matter whether you are a billion dollar company or a small business that sells water taps, having a mobile app has now become a norm and the best way to attract the attention of customers. Various e-commerce websites like Amazon and Flipkart have their very own mobile apps. They also keep sending out special discounts for using the mobile app. That is why now a days many companies are investing bucks in developing enterprise mobile apps.

Targeted Advertising

Mobile technologies have opened a completely new world of endless possibilities of advertising and marketing for businesses all across the globe. There are a number of ways using which a business can put its name “out there in the open” and attract a flock of customers. Some of the more common ways include banner ads, QR codes, and mass messaging. Mobile advertisement is one of the most effective marketing techniques in the market today and is easy to use and customize, to suit even the tiniest of your needs. There are various companies in the market that help you reach your specific target audience using various tools and techniques that read the users browsing pattern i.e. the kind of sites they visit and the type of things they search for online, and then serve them the related advertisement. No other advertisement media lets you serve customized advertisement to suit the needs and demands of each and every potential customer. Recent studies have shown that more than 90 % of mobile users will not only read a message in the first 15 minutes, but more than 80 % will respond to it within the first hour. Can you think of any other medium that lets you get in touch with you customers as fast as this?

Feedback Opportunities

Another added advantage of the mobile platform is that it lets you share all sorts of information quickly between your staff and the clients. Businesses can get immediate feedback on their products and services from customers directly and as soon as the product is out. This helps speed up the development process helping the employees know where they went wrong and roll out a better version as soon as possible.

Low Operational Costs

The onset of cloud-based services have made sure that the cost of developing a mobile strategy for your business is kept low enabling even the small businesses to not only compete with the big-wicks of the industry but also come out on the top. Various businesses are moving everything ranging from billing to schedule management of employees to mobile platforms including cloud-based apps. A few cloud-based apps are LinkedIn, Dropbox, etc.