The logo is the first thing that people notice about a company and it creates the first impression for new users.
But how exactly? The infographic from Entrepreneur.com below explains it all. From my own observation, it feels quite true. For example, Facebook’s blue logo does make me feel that it is trustworthy and honest. Interestingly, most social network and cloud storage companies like MySpace, Twitter, Box and Dropox have blue logo.
Colour isn’t the only thing that affect the logo. Fonts and shapes also play a big role. 🙂
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