Here are the companies that are using social media right

You’d be hard pressed in 2015 to find a company that isn’t using social media. From restaurants to barber shops to political action committees, businesses and organizations know that there’s a huge audience to be reached online. But is it just a matter of creating a page and keeping it updated?

Sometimes it’s hard to tell what social media site suits your business best.

Even worse, it can be difficult to see the fruits of your labor. What if a large portion of your clientele doesn’t use Twitter? Is anyone even reading those Facebook posts? And what in God’s name is a “snap chat”? There’s plenty of literature out there trying to solve the answer to this social media riddle, but we’ve decided to take a different approach.

Here are 7 companies using social media right — and as you’ll see, that looks a whole lot different than you might expect.

T-Mobile USA

T-Mobile is a tech giant — one of the wireless industry’s “big four.” So it’s no surprise that they’re doing all they can to reach out to their customer base in an extremely competitive market. But they take it beyond mere engagement: T-Mobile, according to Social Bakers, has been a consistent leader in social media interaction through their Facebook page.

Boasting more than five million “likes,” T-Mobile’s Facebook page had an unprecedented 91.13% response rate in the third quarter of 2014. That means 9 out of 10 customers who are engaging with T-Mobile’s page are hearing directly back from the company. By comparison, AT&T had a 68.3% response rate, and Verizon was at 65.66%.

Taco Bell

With the success of Doritos Locos Tacos, it shouldn’t come as a surprise that Taco Bell has their finger on what the internet masses love. But it still may come as a surprise that Taco Bell has a smart, hilarious presence across several social media channels — and their Vine is no exception.

This particular 6-second bit stars the already Vine-famous Zach King, known for his masterful editing abilities, allowing Taco Bell to capitalize on something Vine users already love. Watch it here.

Frank Body