My colleague recently told me about product marketing and how he didn’t really understand what exactly it meant until recently. He is not alone. We found a pretty crisp resource to get clarity on what it means to be a product marketer.
Product marketing is essentially conveying to your customers what your product can do for them.
What product marketers do
- write positioning and messaging for products and new features
- drive demand and usage of products and features
- think about the competitive landscape and market
- focus on marketing to customers rather than to prospects and leads
Let’s discuss
- What is your take on product marketing?
- What are some common misunderstandings of the product marketing role?
- How important is product marketing in your company?
- Any tips to share on product marketing?
Editing by Sim Yanting
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