I’m the SEA head of marketing at Klook. Ask me anything!

NOTE: This AMA has ended. Find the Q&A with Marcus in the comments.

Hello TIA community!

I’m Marcus, head of marketing for Southeast Asia at travel activities startup Klook. I drive our customer acquisition and marketing efforts across the region. I’m also responsible for growing the brand’s presence and bookings amongst the rapidly growing free independent travellers (FIT) segment across six markets: Singapore, Malaysia, Philippines, Vietnam, Thailand and Indonesia.

Before Klook, I worked as the digital marketing lead for Scoot, where I charted the airline’s global digital acquisition efforts and management of their (notoriously quirky) social media presence across the region.

I subscribe to the 80-20 mantra of 80 percent pure unadulterated hard work and 20 percent thinking of “the next big thing.” In my spare time, I enjoy cafe hopping, exploring museums, and visiting onsen towns in Japan.

Please ask me anything about:

• SEM, social media, digital and performance marketing
• Content marketing, growth hacking
• What’s it like to work for travel
• How we are changing the travel industry
• Marketing in the vastly different Southeast Asian markets
• The best coffee spots in Japan

Note from Putra, TIA’s head of community content: The host may choose at his preference to not answer particular questions. The AMA is moderated by the community managers, so let’s keep the questions friendly. 🙂