8 trends travel companies need to watch this year

Photo credit: SplitShire.

While 2017 will see a slight change in the travel market, such as the emergence of new types of tourism, standing out in such a competitive landscape is still imperative.

Here are eight trends the travel industry needs to look into:

1. Millennials desire flexibility

Raised in a world where social networks and easy-to-access digital content fill our daily lives, millennials, the largest generation to date, are hard to cater to. They desire more flexibility and more options, posing a thorny challenge to businesses and making product costs higher.

They are not easily influenced by both traditional and digital advertisements, making it more difficult for marketers to come up with adequate marketing campaigns. They trust user-generated content more than advertising messages.

In travelling, they are eager to engage in every step of travel planning. Traditional packages, then, don’t work well. Online travel operators should consider these behaviors more before launching new tour packs.

2. Seniors crave for simplicity

Baby boomers are another group that’s worth our attention. They have stable incomes and have been working diligently throughout their lives. Most of them do not worry about travel expenses because they seek comfort and entertainment when they tour.

In particular, travelling seniors is a market that has a huge potential and needs to be taken care of. According to a report by AAPR, nearly 99 percent of seniors are expected to take at least one trip in 2017.

Compared to millennials, seniors are more easy-going with travel experiences. They tend to choose bucket-list tours and destinations because they want hassle-free service, simple information, and easily accessible options. Travel planners therefore should take these unique characteristics into consideration when creating travel packs aimed at boomers.

3. Travelers take unique photos

Then and now, photos and videos are always the two main means to document special travel experiences. But with social networks today, this practice has been brought to a new level. It is not surprising anymore to see travelers craving to take unique and special photos that they can share with their circles of influence online.

Therefore, travel operators should look out for unique locations and take amazing photos before tourists visit them. Creating a community, a company’s official blog, or an Instagram account to encourage travelers to upload and share photos would also make their experiences more vibrant and special. The user-generated photos could also become valuable pieces of content that could generate more traffic to a travel operator’s website.

4. Travelers need a personal travel consultant

According to Expedia, one of the largest online travel conglomerates around the world, travelers browse up to 38 websites before booking a trip. A plethora of choices due to the competition among travel operators makes it difficult to find the best deal. Moreover, while there is a wealth of product information which should help travelers in making decisions, there are contents that are unnecessary and only baffle customers.

Travelers need professional advice on which options would best fit their needs. Thus, providing free consultation services through personal consultants or administering guided tests to find the most suitable travel product online or offline can become a key to selling travel packages.

5. Sustainability becomes the focus

With the rise of environmental awareness around the world, more people are becoming conscious of the pollution they are causing and are trying to reduce their carbon footprint by taking public transportation. Some are trying to influence more people to become environmentally aware by choosing a company that pushes for environmental protection. People are trying to evoke a sense of responsibility and sustainability in their day-to-day activities.

6. Food makes an impression

7. Travel isn’t just for fun but also for wellness

8. Experiential travel is the best alternative