6 easy ways to reduce mobile app uninstalls

Today, a mobile user is offered millions of apps, but, how many of them sustain inside a user’s mobile and how many go down the bin?

The image above shows the retention rate of mobile app users from zero to 12 months. You can see that just after 3 months, 76 percent of the users drop out of the app while only 4 percent remain by the end of 12 months.

Why do you think, users repeatedly keep installing and uninstalling apps on their phones? “Nuisance!”

That is what comes to a user’s mind. After all, unless a user’s mind is able to create a feeling of likeness and likeability towards your mobile app, it will not appeal to him ever.

The graph below depicts user reaction to the poor functionality of certain mobile apps.

What is it that makes an m-commerce app stand out amongst the rest? This is a recurring question and can only be answered if the problems with m-commerce apps can be identified. So, here are 7 problem areas that mobile users face with their mobile apps, which if resolved, can curb mobile app uninstalls.

Problem area #1 – Annoying notifications

Imagine that you are peacefully asleep after a long day’s work and your mobile keeps beeping every hour because of push notifications from various mobile apps. Isn’t that annoying? The next predictable thing that you or anyone else would do is uninstall the most annoying applications altogether.

Just because a mobile app, upon installation, gains the liberty to send its users push notifications, it does not mean that mobile users should be overloaded with unnecessary information all day long.

A mobile phone is the most personal space of a user these days and notification abuse is one of the many reasons why mobile users delete an app. If your m-commerce app is annoying its users, then it is defeating the entire purpose of the app.

Solution:

Give users the option of choosing what they want to do with their notifications. Let them have the option of disabling certain notifications while keeping others, of choosing their quiet time, and the frequency of notifications coming to the mobile phones.

Problem area #2 Complex registration process

Problem area #3 – Freezing

Problem area #4 – Bad UI/ UX

Problem area #5 –  Too Much Of “Rate the App” Prompts

Problem area #6 – Invasion of Privacy

Closing Thoughts