ROI

We wasted thousands on our marketing efforts. To stop bleeding the budget, we shifted to a two-track strategy for real ROI. A work-in-progress.

Only Roi CEO and co-founder Sujith Vishwajith will join OpenAI, while the rest of the four-person team will depart.

This week’s On the Rise looks at why VC secondaries are a tough sell in SEA and the ROI dilemma that VCs face in the AI age.

Already making strategy plans for Tech in Asia Jakarta 2017? Here are four more awesome tips to help you make the most out of any conference experience.

The Southeast Asian market alone is booming with active consumers, but “dividing and conquering” markets may be the key for marketers to break through.

73% of consumers are more likely to purchase a product or service if they can watch a video of it beforehand.

Almost every kind of business is jumping on the social media marketing(SMM) bandwagon nowadays, and if you haven’t yet, it’s probably time to reconsider your decision. Before you dismiss SMM

A good product fulfils a client’s needs. An effective marketing campaign fulfils a client’s wants. A great, successful product makes your client buy the product, use it, and gets them

So explain this fluffy idea of user experience (UX) to me The basics of UX design is a big umbrella term that states how something is designed for the best

Photo: windows8update.com Many thousands of years ago (approx 200 BCE), there was a relatively tiny innovation that changed global geo-politics — the domestication of horses. Hundreds of years ago, we