A good product fulfils a client’s needs. An effective marketing campaign fulfils a client’s wants. A great, successful product makes your client buy the product, use it, and gets them addicted. Remember the days before the invention of the computer mouse? Or the continuous scrolling wheel of the Apple iPod?
So while user interface (UI) can refer to how someone interacts with a physical product, in our digital world, it now encompasses how a user interacts with a website, a mobile app, or even with content. A good UI design guide your users to accomplish their objectives, makes them familiar with your design and helps your target audience intuitively know how to use it without a manual.
A great, successful product makes your client buy the product, use it, and gets them addicted.
Why do I care about UI? I just want them to register!
And that’s exactly why you need to care about it. Making things easier for your user will help you achieve your business objectives as well. Think about it, why do businesses set up a company website?
- Lead-generation
- Sales
- Brand building
- Increase pageviews for ad revenue
The techniques to fulfil the above objectives and the UI Design involved can either help you reach your target of 10% conversion or lead to a 0.2% conversion.
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1. Lead generation
One of the most common way for website lead-generation is to create a web-form that asks for a visitor’s email addresses and follow up with an auto-responder.
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