Promoted Tweets

One of Rocket Internet’s ventures in Myanmar comes in the form of real estate classifieds site Lamudi (or House).

Today Mumbai-based digital advertising platform Komli Media has announced that the company has signed an exclusive partnership with Twitter. Komli will now take charge of Twitter’s advertising products sales in

Twitter’s ad platform is based on its resonance metric. A resonance score is computed with various factors in mind, like number of retweets, favorites, impressions and clicks. Simply put, Twitter

According to early adopters like Virgin America, Bravo TV and Red Bull, Twitter’s Promoted Products are highly effective. Virgin America reported that Promoted Tweets helped the airline record its fifth-highest

We’re glad. Twitter said no to big and ugly display ads. Instead, it has smartly incorporated ads with its search and tweets. Its resonance metric, which the micro-blogging site didn’t

我们很高兴。Twitter向巨大丑陋的显示广告说不。相反，它聪明地将广告纳入到它的搜索引擎与Tweets之中。 它的“共鸣度”(resonance metric)，虽然没有被这个微型博客网站明确说明如何运作，却充当了确保广告对于用户相关性的看门人角色。 我们赞赏Twitter的币值化方式，虽然当这种方式一开始被宣布出来时，我们曾质疑其有效性。 不久之后我们的质疑很快得到了具有说服力的答案。早期做广告者现正不断赞扬这个广告平台。维珍美国航空享受了巨大的成功。当它在Twitter广告平台Promoted Tweets上的广告活动开始之后，这个航空公司创下了有史以来第五高的单天销售记录。这真是太神奇了。 在与美国广告交易周刊Adweek的一次采访中，Twitter首席运营官Dick Costolo说：“它们(显示广告）只能有这么大，且只能占据这么点空间。” Costolo谈论了最近给予品牌更多网页空间的努力。他说，初创企业往往匆忙采取现有广告模式,这一点也在同一天早些时候被风险资本家及Twitter赞助人Fred Wilson提及。 “他们将短期收入最大化，却牺牲了这个平台的长期健康“，Costolo说。 根据Twitter所掌握的信息，广告平台Promoted Trends使围绕某一个话题的对话数增长了300%至500%。对于在另一个广告平台Promoted Tweets上做广告的产品来说，Twitter报告了平均5%的参与率（定义为对于某一链接的一次点击、一个回复，或重新发出的一条Tweet）。 “即使你将这个数字的50%归因于这个网路平台的新颖奇特，这样的参与率也已经很高了”，Costolo说。根据Costolo所说，到目前为止，已经有大约40个品牌在Twitter上进行广告活动，广告合约更新率为80%。 在推出了两个广告平台Promoted Tweets与Promoted Trends之后(《灵动：鬼影实录2》是最新的广告客户)，Twitter计划推出Promoted Account新功能来与现行的账号建议功能形成互补。

Search engine has taken a new form, where results are shown in nuggets of information kept within 140 characters each. Yes, that’s Twitter! According to its co-founder, Biz Stone, the

Twitter has gotten it right, for now. From what we have learnt from Mashable, some parts of the Promoted Trends are as what we have initially thought. So, here’s how

After tasting the initial success of its Promoted Tweets, Twitter’s ambition grew. Now, it plans to place advertisements on its prime asset – its trending topic leader board, dubbed as

Promoted Tweets early adopters are chirping the new advertising platform’s praises. Brandweek reported that big brands like Virgin America, Bravo TV and Red Bull are extremely pleased with the impact