Twitter has gotten it right, for now.
From what we have learnt from Mashable, some parts of the Promoted Trends are as what we have initially thought.
So, here’s how it works. The ad link is placed at the bottom of the trend list, stating that it’s a paid ad. Clicking on the link will bring a user to a real-time search result page (Toy Story 3 for this example).
Users don’t get fed with intrusive and controlled ad messages. Instead the so-called ad messages are generated by Twitter users themselves, which makes Promoted Trends a possible value-adding feature to the Twitter community.
But with minimal control over communication, would advertisers be willing to give Promoted Trends a shot? Yes, if one is confident about its products and brand. In fact, Promoted Trends could prove to be a lethal weapon for advertisers as user generated comments are often more convincing than controlled messages.
I’m sure the top 50 brands on Twitter wouldn’t mind giving it a try.
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