AdTech

Vibe.co serves more than 10,000 advertisers, including small businesses.

AppsFlyer’s new investors will hold minority stakes with no preferential access to its APIs or data.

Glance faces an “uphill battle” for profit, we track SEA startups’ financials all in one place for you, and Razorpay moves toward India’s IPO arena.

Its marketing spend now towers over salaries and benefits, hitting nearly 80% of revenue. But with Glance AI, it can unlock more revenue opportunities.

The move comes as it expands beyond design software ahead of its annual Canva Create event in Los Angeles next month.

OpenAI has added Criteo, a France-based ad tech firm that helps ad buyers buy and target ads, to its US ad pilot for the free and Go tiers.

The company was formed in 2021 through the merger of Liftoff and Vungle and is backed by Blackstone and General Atlantic.

The company will let publishers set different minimum prices for bidders on its Ad Manager platform and improve interoperability across its ad tech.

Founded in 2011, AppsFlyer has 1,300 employees and reported annual revenue of about US$400 million.

Despite this, AppLovin shares have surged about 80% in 2025 after rising more than 700% last year, driven by its AI-powered ad targeting technology.