starcount launches the world’s first global social entertainment charts

Amplified through The Social Star Awards 2013 – the world’s first-ever multi-genre global awards show celebrating the biggest stars on social media – to be staged at Singapore’s Marina Bay Sands, and The Singapore Social – a 2 day international A-list multi-artist music extravaganza to be staged at Gardens by the Bay

Singapore – 31 May 2012 – All The Worlds Entertainment, along with its subsidiary Digitales, today announced the launch of starcount (www.starcount.com) – the world’s first and largest global, digital platform for social entertainment charts. starcount aims to provide the most extensive range of charts on the planet and be the definitive measure of social media popularity for fans, talent, media and brands alike.

starcount – the world’s global entertainment charts at your fingertips

starcount aggregates public information from the top 11 global social networks to showcase and celebrate the most unique and popular people in the world of social media across all genres. These networks are: Facebook, Renren, Twitter, Tencent Weibo, Sina Weibo, YouTube, Youku, mixi, Vkontakte, Google+ and Orkut. Supported by the Infocomm Development Authority of Singapore (IDA) and Interactive Digital Media Programme Office (IDMPO), starcount, with its proprietary data system, was developed to serve as the benchmark for popularity across geographies and cultures – the ultimate digital platform for discovering trends and rising stars in social entertainment.

Drew Thomson, co-CEO of All The Worlds Entertainment, said: “starcount is the first of its kind, a truly global measure of popularity. Not only are the starcount charts a unique, dynamic measure of popularity every day, starcount is the world’s first ‘discovery engine’ that constantly seeks to entertain through introducing you to popular worldwide social stars and the latest content that you would have never otherwise known about.”

Thomson adds: “Never before has it been possible to meaningfully compare stars across the spectrum of entertainment, until now. A starcount score will allow fans to uniquely compare stars’ global popularity. It also dynamically aggregates the social media activity of every person in the charts to give fans one place to keep up to date with the social buzz from around the world. In our view, no one else on the planet is able to chart global popularity across such a wide range of genres and people; for this reason, we can say that starcount is the global authority on social popularity.”

Andrew Khaw, Senior Director (Industry Development) of IDA said: “starcount is the first to combine entertainment ratings, the emerging influence of social media and the power of analytics to bring new insights related to the popularity of celebrities and brands. We are pleased that Digitales has chosen Singapore as the global hub for its innovative service. Leveraging on IDA’s Digital Marketplace Programme (DMP), Digitales has an ideal digital platform to reach new markets in Asia. Among other objectives, DMP aims to enable the management and monetisation of digital assets in and through Singapore.”

Regarding the global launch of starcount taking place in Singapore, Thien Kwee Eng, Executive Director, Lifestyle Programme Office, Singapore Economic Development Board (EDB) added: “starcount’s portal and analytics will allow global brands to gather insights on their Asian consumers, and more effectively build their Asian strategies from Singapore. We warmly welcome starcount’s service and setup in Singapore, and believe that Singapore’s pro-business environment, vibrant entertainment scene, and base of brand owners will help starcount tap into Asia’s growth opportunities.”

The Social Star Awards comes to Singapore

starcount is also very proud to present The Social Star Awards – a globally telecast event, which will be the most glamorous red carpet affair ever to be staged in Asia. This event will honour and reward the world’s biggest international superstars in social media from a plethora of categories ranging from music, movies, fashion, computer gaming, TV and sports.

The Social Star Awards is supported by the Singapore Tourism Board (STB) with founding partners Marina Bay Sands along with Economic Development Board (EDB) and the Infocomm Development Authority (IDA). BBC Worldwide has been appointed as the distributor for The Social Star Awards and The Singapore Social. The inaugural Social Star Awards will take place on the 31stof May 2013.
Paul Morrison, co-CEO of All The Worlds Entertainment said: “We will create a huge global media event weekend from Singapore attracting multi-genre A-list superstar talent, the entertainment industry and adoring fans from around the world. The show will be produced by the same team who created the pioneering F1 Rocks event in Singapore, who are also producing the London 2012 opening ceremony and who make The Victoria’s Secret Fashion Shows in the USA.”

Morrison added: “We’ve cherry picked the best talent in the world to create what we believe will pioneer the evolution of the awards show genre and throw a glamorous party the likes of which Singapore has never seen. The iconic and visually stunning Marina Bay Sands is the perfect location and founding partner for our show.”

“Social media is a borderless platform that connects celebrities and fans from around the world. Marina Bay Sands is proud to partner with All The Worlds Entertainment to bring the first ever Social Star Awards to Singapore. As Marina Bay Sands has become the venue of choice for many visiting celebrities, we feel that we provide a natural home for this inaugural event,” says Mark Juliano, Senior Vice President and CCO of Marina Bay Sands.