We know we have been overwhelming you with all the numbers and percentages and we are sorry.
To make sure you don’t forget or miss out on anything significant, we would be regularly highlighting some of the more important statistics that marketers should take note of.
Let’s start with 5!
#5. Each Negative Social Media Comment Costs 30 Customers
The stats: It was reported that for every negative customer review posted on social sites like Facebook, Twitter and YouTube, a company loses 30 customers. Viral could go both ways.
What should marketers do: Tracking social media buzz is almost as important as planning for a successful social media campaign. Prevent small issues from turning into major headaches. Rectify any problems by communicating with users. Every negative comment resolved is 30 customers saved.
#4. Grandma Online Shops More Than You
The stats: eMarketer reported that users above 65 year old are more likely to engage in e-commerce activities than any other age group.
What should marketers do: Make your website friendly to seniors by having features that make reading and navigating easy for them (think enlarged text and button size!)
#3. 4 in 10 “Friended” A Brand On Facebook Or MySpace
The stats: A large proportion of users follow a brand on Twitter and most do that because of exclusive offers. @delloutlet would be the classic example.
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