Back in March, Nielsen predicted that smartphones would take up 35 percent of the phone market by the forth quarter of 2010. It was also projected that smartphones will go on to overtake feature phones by the end of 2011. That projection has been accurate so far.
A recent Nielsen survey conducted in October, has revealed that 30 percent of the U.S mobile users are currently using smartphones. In other words, 3 out of every 10 mobile users are smartphone owners. That is 5 percent short of the earlier projection but with 2 months to go.
The current smartphone leader chart looks like this – (1) Apple iPhone OS – 27.9%, (2) RIM BlackBerry OS – 27.4% and (3) Google Android OS – 22.7%. Symbian, which used to be the market leader, has shrunk to just 3.4 percent. If this momentum were maintained, smartphone is certainly set to overtake feature phone by the end of 2011.
The Most Desired Smartphones
Android phones and iPhones are the most desired mobile devices for consumers who planned to upgrade to smartphones next year. In this survey, Android wins the iPhone by 3 percent. Interestingly, a huge proportion of users (25%) are still undecided, proving that the smartphone war isn’t yet over. There is still a considerable chunk of the smartphone pie to fight for.
However, for current smartphone users who’re looking for a switch, Apple’s iPhone is the clear choice. The iPhone leads Android by 7 percent. My assumption is that many non-iPhone users envy the richness of the iTunes app store. There is an app for almost anything. Whether you’re looking for work-related apps or games to relax your mind, the iPhone has much more to offer.
The Android app store has a healthy range of apps too and that explains why both iPhone and Android are clear favorites. App store matters when consumers are deciding which smartphone to purchase.
Male Consumers Know What They Want
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