Startups, MNCs, VCs, and more: The many stakeholders Tech in Asia Studios supports

The tech and startup world is complex.

Aside from startups, there are investors, multinational corporations (MNCs), government agencies, accelerators and incubators, and more operating in the ecosystem.

While each of these stakeholders may have the same ultimate goal of making their mark in the community, they each have very specific needs and requirements. This can prove to be incredibly challenging for marketers, as they try to help these brands stand out from the crowd.

Photo credit: Tech in Asia

At Tech in Asia Studios, we pride ourselves on knowing the Asian tech scene inside and out, which means we know how to serve these diverse needs and deliver the best value.

But the proof is in the pudding. Here’s a look at how Studios supports the distinct needs of Asia’s startup community.

1. Startups

We’ve worked with companies of all stripes over the last decade, helping them tackle brand awareness, brand perception, employer branding, lead generation, and more.

For example, over the years, we’ve collaborated with Grab (once a startup, now a regional powerhouse listed on the Nasdaq) across various campaigns. We’ve worked with the super app on International Women’s Day projects both in 2021 and 2022, showcasing the firm’s diversity and inclusion efforts and its support for women in tech.

One of the pieces we did with Grab for IWD 2021

We also produced explainer articles with embedded animated videos that gave a peek under the hood of Grab’s business operations, such as its design principles and how it fulfills orders as efficiently as possible.

All these helped Grab build its brand perception as an inclusive workplace that leverages tech to deliver value to employees, customers, and its merchant-partners.

We’ve also worked with rising startups like payments firm Inai to develop brand awareness through two different angles. One article takes a landscape-focused look at payments in Southeast Asia and the other profiles Inai’s journey as a company. These helped get the startup’s name out to our audience and enhanced its position as a thought leader in fintech.

2. Multinational corporations

MNCs and startups have a lot to offer each other, so it’s been our pleasure to connect many of the world’s biggest businesses to founders and startups in the region.

3. Investors

4. Governments

Connect with Asia’s tech and startup ecosystem