Dafizeck Bin Daud · · 1 min readCarousell appoints ex-Rakuten Marketing exec to head advertising
Consumer-to-consumer marketplace Carousell has appointed JJ Eastwood as managing director for advertising.
JJ Eastwood, managing director for advertising at Carousell / Photo credit: Carousell
Eastwood will be responsible for building commercial relationships with brands and leading the company’s advertising sales and operations divisions.
His appointment follows the recent hiring of former PropertyGuru exec Lewis Ng as chief commercial officer at Carousell.
Eastwood is tasked to manage advertising strategy for a wide array of clients, spanning from general sectors to high-value verticals such as cars and properties. He will report to Ng.
Eastwood is an ad tech veteran. At eBay, he launched a private programmatic marketplace in 2012. Later, he established the Asia-Pacific business for ad tech firm Rocket Fuel before moving on to become the CEO of HuffPost Australia. Most recently, he led the expansion of Rakuten Marketing’s programmatic, affiliate, and search businesses across Asia Pacific.
Editing by Charmaine de Lazo
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