5 Reasons Why Businesses Should NOT Buy Facebook Fans

A controversial company, Usocial is “selling” social media friends and fans; causing it to be in the spotlight of many blogs and news channels.

For $654.30, Usocial will deliver 5000 new friends to your Facebook account. Pay $1167.30 to double that number.

Will you buy your Facebook fans?

I definitely won’t and here are 5 reasons why you shouldn’t.

1. All quantity but no quality

There is no point in having 10,000 fans where only a small percentage of them are interacting with your brand. The very basis of social media marketing is to engage fans who want to be part of your brand. Think, who are reaching out to? Are you speaking to people who are sincerely interested and receptive to your products?

Are your bought fans going to read your updates and buy your products? Is a huge following the only motivation for true fans to join your group? If they really like you, they should support you when you need it the most.

2. You may get negative interaction

Imagine what the bulk of your bought fans are going to say, if they actually say anything?

Willis says “Hey! How many people are bought over here? and what other fan pages are you guys paid to join?”

Sarah replies “Me! I’m on FB page X and Y too. Heh”

I don’t think businesses will want this. Maybe you can start paying for positive comments too?

3. You will appear desperate