Women on the web: a guide to consumer behavior (#StartupAsia preview)

Female Daily co-founder Hanifa Ambadar. Image credit: SWA

According to a ComScore report on women on the web, women make up nearly 46 percent of the internet population globally. Though outnumbered by men, female netizens dominate many aspects of the digital landscape. Women spend 24.8 hours per month online compared to 22.9 hours by men. Socially, they are also more active, spending an average of 16.3 percent of their online time on social networks, compared to only 11.7 percent for the men.

In terms of spending, women are still dominating the fast-emerging ecommerce landscape. In China, women accounted for 60 percent of the online shoppers who spent more than US$16,100 last year; in Indonesia, they are the top buyers online.

In short, the female market is big, but how do brands and companies of all sizes reach out to them? According to Nielsen’s report on the male-female digital divide, male and female consumers behave in ways that need to be understood separately – they have different preferences and make different spending decisions. How do we understand their behavior?

Fortunately, Female Daily Network’s Hanifa Ambadar will take the stage at Startup Asia Jakarta 2014 to give you some insights on how its female users behave on the internet. This startup runs the Female Daily forum and parenting site Mommies Daily.

As of February, Female Daily had more than 110,000 registered members discussing an array of topics on its forum. In 2013, it recorded 73 million page-views from 21.4 million visitors. It now has 25 full-time employees, and has been profitable since 2010. The team raised $180,000 seed funding from angel investors in January 2012.

Join us at Startup Asia Jakarta on November 26 and 27 to hear more from Ambadar. You can get a 20 percent discount when registering using the ILOVESTARTUPASIA code. The promo lasts until October 17. Register here.

See: Female Daily zeroes in on beauty