After HTC Malaysia, Chalkboard Seals Partnership With HTC Singapore

Chalkboard's plan in brief. Credit: Chalkboard's Flickr

HTC Malaysia first, HTC Singapore next — Bernard Leong, CTO and co-founder of Chalkboard told us that his team has sealed a deal with HTC Singapore to include its location-based deal widget on all HTC EVO 3D handsets in the country. The widget will be pre-installed into the firmware as a default app for all HTC EVO 3D users in Singapore.

While I have always called Chalkboard a location-based ad platform, it seems to me that calling it a location-based deals platform sounds more apt. Essentially, what users are getting is location-based, relevant content. This is also a key reason why HTC has been pretty keen to adopt Chalkboard’s widget in Singapore and Malaysia so far. Melvin Chua, the country manager at HTC Singapore remarked:

The Chalkboard widget provides a quick and easy way for HTC users to find out about local businesses wherever they are. We are excited to provide HTC customers with even more value packed into the new HTC EVO 3D.

It’s another small win for the folks at Chalkboard. And the back-to-back partnership could be a signal that more partnerships in other countries could be coming soon. Not just with HTC, though. I wouldn’t be surprised if Chalkboard is planning to partner with other handset makers in the near future. Given that the service is primarily Southeast Asia focused, I’m guessing BlackBerry could be next.