Sprout Social provides Awesome Social Media Tools for Businesses

Listen, track and engage. These are the three basic social media guidelines for businesses.

But aren’t there just too many conversations to listen on the web? These conversations come in different form – Facebook updates, Tweets and blog posts. How are we supposed to make sense out of these data?

That is why we need social media management tools to congregate and analysis conversations. Sprout Social, is one that we’re going to talk about today.

On surface, Sprout Social seems like another social monitoring tool. Trust me, it isn’t.

Sprout Social provides not only monitoring, but also engagement and discovery tools. On engagement, it is able to quickly tell you who are your influential followers and new followers on Twitter. Simply put, engaging with your Twitter followers now becomes more targeted and strategic. On discovery, Sprout Social provides 10 different tools, which they call them agents, to help you find new customers. Each agent has a specialized domain to find new customers. It could be based on business mentions, articles and blogs, keywords that are specified to your desired location, and many more.

Location data management is another Social Sprout’s cutting edge product. Sprout Social is among the first (if not the first) to put actionable data behind check-ins. It keeps track of user tips and check-ins and visualizes trends for your business needs. This space is growing in importance, especially with Facebook Places and Deals now in place. For brick and mortar business owners, location is certainly a trend to watch since user data is closely related to your physical store.

Above all, what impressed us the most is its easy-to-use interface. It surely made rocket science simple. Many users who try it, would stick to it. According to Social Sprout CEO, Justyn Howard, since going live in the beginning of September, the company has over 3,000 users and adding a few hundred per week. It’s pretty impressive, really. No wonder the company is backed by Groupon’s founders, Brad Keywll and Eric Lefkofsky.

When asked on Social Sprout’s future plans, Howard said, “World Domination of course! We’re going to keep building innovative tools that help businesses grow through social channels. We’re going to delight them with the product, wow them with our service and help them succeed. If we do all of that well, we should be in pretty good shape.”

To our business owners readers, we urge you to give Social Sprout a try. Sign up for the trial today and start making social media management your competitive advantage.