Spotify, a popular music streaming service, has just launched in Singapore, Malaysia, and Hong Kong. The service, available in both free and premium versions, enables users to listen to an unlimited amount of music.
The free version is ad-supported and works only on a laptop or desktop while the paid, ad-free version enables offline listening on mobile devices as well. Its mobile app is available on iOS, Android, and Windows Phone. Users can also create playlists and share it with their friends. They can search for music and follow their favorite artists to find out their latest activities.
Since starting in 2006, Spotify has generated USD 500M in revenue for rights owners, and now has a buffet spread of 20M songs globally. It has 6M paying subscribers in 23 markets.
We first got wind of Spotify’s interest in the region when they began hiring teams in Singapore and Hong Kong. Then, last week, invites were sent to a press event, fueling speculation as to when exactly the service will launch in Singapore.
While Spotify is certainly among the first music streaming services to expand into Asia (StarHub and KKBox’s Music Anywhere beat it to the punch in Singapore), others are expected to follow in rapid fashion.
Apple is reportedly on the brink of launching its own version this year, to be offered through iTunes. It will be made available in UK, France, Germany, Australia and Japan.
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