SoLoMo Thursday: A Million Dollar Lesson on Captivating Mobile Strategies

Meet Chen Kai Wei at SoLoMo Thursday on 31st May in Singapore. The Chief Consulting Officer of 2359 Media will discuss the challenges of creating mobile products and some learning points on the potential pitfalls that you should look out for.

Brief:

In a rising flood of apps, how should you make your app stand out? What makes users come back to the app? What changes the curious user to a loyal fan? As marketers, should we redefine what makes meaningful and immersive engagement on a mobile screen? How does gamification give you an edge? Join Kaiwei as he discusses the challenges of creating mobile products and some learning points on the potential pitfalls that you should look out for. Gain a deeper understanding of the principles and concepts that make good mobile design with insight from 2359 Media’s studio.
1) A million dollar lesson

Lessons to help you avoid major pitfalls in developing your mobile strategy

2) Rethink the purpose – Incentivising behaviour

Areas of discussion: Retail, Tourism, Education, and Animation

3) Rethink your idea – Simplicity is key

Case Studies: SGMalls and DatingGoWhere app

4) Rethink the phone – The evolution from a tool to an extension of oneself.

Case Studies: Media Content

Speaker:
Chen Kai Wei, Chief Consulting Officer of 2359 Media

Kaiwei set up the mobile consultancy arm in 2359 Media and is responsible for driving the engineering and sales prowess of the company. His portfolio of clients includes large organisations like CapitaLand, Singtel, Sentosa, ESPN, FarEast, Ministry of Manpower, Ministry of Health, among others.

Kaiwei was honoured First Class Honours in the Bachelors of Computer Engineering by the National University of Singapore. Versatile and entrepreneurial throughout his experiences, he began as a user experience designer and developer in Silicon Valley. He later co-founded Russ-Net Technologies where he managed a team of engineers and designers in developing a social networking site targeted at sports enthusiasts. Before joining 2359 Media, he was focused on enterprise and consultative sales for business management solutions in BMC.

Event Details

When: Thursday, 31st May 2012
Time: 7:30PM – 9:00PM
Where: Lucky 13, 111 Somerset Road #01-02 Singapore 348528
Cost: SGD 15 (or SGD 20 at the door). Your ticket includes 1 free drink of your choice.

Register here.