China’s Lenovo Looks to Brazil as Next Step Towards Global PC Supremacy

A few weeks back we told you about how Japanese e-commerce giant Rakuten was venturing into the very big, and very attractive Brazilian market. Brazil has over 79 million internet users out of an overall population of 203 million. Well the lure of that market is by no means restricted to e-commerce, as Chinese PC maker Lenovo (HKG:0992) has also recently expressed great interest in the country’s market.

To that end, the company is also interested in establishing a manufacturing base in Brazil. Its motives are ostensibly similar to the reasons why Apple invested in producing iPads in the South American nation, as avoiding high import tariffs would let Lenovo sell PCs at lower prices.

Lenovo is already doing very well in some of the world’s biggest markets. It is the leading PC maker in Asia, being the leading supplier in China, and (as of just recently) it is also the leading PC manufacturer in India as well.

MarketWatch cites the company’s president for Asia Pacific and Latin America, Milko Van Duijl, as saying, “We are interested in buying or working with all the players (in Brazil), though we are not singling out any one of them.”

Lenovo is poised to overtake HP as the world’s leading PC maker in terms of market share sometime this year.

[Via MarketWatch]