Malaysian Retailer Parkson Launches Luxury E-Commerce Site in China

Malaysia’s high-end department store chain Parkson (HKG:3368) has made a move into the luxury e-commerce market in China with the launch this week of its premium clothing, make-up, and home furnishings site at Parkson.com.cn. The retailer already has 47 stores [1] in some major Chinese cities, the first of which opened way back in 1994.

Parkson’s China site has seven main sections, giving it a broader spread than most luxury e-tailers: women’s clothing and shoes, men’s, sports/casual clothing, make-up, home items, children’s clothes toys, and premium wines and chocolates. Social buttons on every product page ensure that items you fancy are easy to share and display online.

Parkson joins a crowded luxury e-commerce scene in China, with major couture sites like Net-A-Porter already in action against offerings from local web giants, such as 360Buy’s premium store, which is packed with the top fashion brands. Parkson’s new China site, in comparison, is thin on high-end brands at the moment, having labels like Marisfrolg on board, which is usually the kinds of shop found in what could be considered the ‘older ladies’ section/floor of most department stores. The same can be said for the menswear.