Social media is about building relationships through value creation. This simple rule of thumb is reiterated almost everywhere, yet many businesses still don’t understand this basic rationale, and limit themselves to traditional push communication.
Times have changed, so have the consumers. The brand that speaks and engages wins consumers’ hearts.
Whether you’re a social media expert, a student or a business owner, the videos below will provide you with insights on how social media can be used.
1. Pipersport
Catch how Pipersport sells aircraft via social media. This video explains how each tool is being used and how Pipersport builds a community of pilots and aviation lovers. The ROI? Several aircraft were sold so far and according to the video, the most affordable aircraft cost $140,000. You do the math.
2. Ikea
Ikea showed the world how it cleverly used Facebook photo tagging to create a viral campaign. Click here to find out what we have learned from this awesome campaign.
3. Tangs: Blogathron
Social media campaigns don’t necessary have to be online based. Often, combining offline and online channels generates the best results; especially for Tangs, a shopping mall that thrives on human traffic. This event, held in the city, had surely captured the attention of many curious onlookers.
4. New Urbanism Blog
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