The Problem Remains: How To Get Consumers To Buy?

First thing we have to understand in marketing is that attitude does not always lead to behavior.

I always wanted an iPhone but ended up getting myself a BlackBerry instead. I hate the service of certain food stores in school but I still visit them anyway.

Consumer behavior is a very interesting study.

Sometimes we find ourselves doing things we don’t like because of extrinsic factors.

Consumers might love your products, your brand, your advertisements and your efforts toward the betterment of society; but they might have never purchased anything from you or helped you spread your word.

A viral video can be passed on to millions but how many of the millions are acting to help achieve your ultimate goal?

I always wonder how advertisements work. I see an ad I love but I seldom buy anything as a result of it. And then there’s the argument of brand awareness. I have been aware of many brands all my life yet I have never ever purchased from them before. But of course, I might be an exception.

What I am trying to say is, brand awareness and exposure, no matter how viral will never hit optimal effectiveness without planning for action.

Ask yourself this question when planning a campaign, “they like it, now what?”

Are we going to wait for consumers to slowly find their way to our stores or are we going to give them the little nudge?

Making attitude and behavior the same thing

1. Catch them at the right time

One very important thing about advertisements is to catch your audience at the right time and place, when and where your product or message is most relevant.