With 2.8 Million Monthly Visitors, Social Fashion Site Viss Gets Seed Funding

Hong Kong-based social fashion and commerce platform Viss has received a round of strategic seed investment from Clive Ng and Christian Remrod via their company 8 Plus Holding.

Clive Ng is the chairman and founder of AsiaContent, MTV Japan, China Cablecom, and Fashion Networks International. While Christian Remrod is the managing director of Fairchild Fashion Media (Conde Nast Group) and the founder of Fashion Networks. No financial details of the funding were disclosed.

Founded by Ivy Wong and Leo Ku last September, Viss has recorded 2.8 million monthly unique visitors (MUV) and 18 million monthly page views to date. It also has apps for iPhone and Android (pictured below). When we last reported about the startup back in January this year, it had only 600,000 unique visitors and 3.5 million monthly page views. This means that the startup has grown by more than over 400 percent in terms of unique visitors.

Perhaps that’s due to the well-made and sleek product produced by the team which got featured on Apple App Store’s ‘New and Noteworthy’ and ‘What’s Hot’ sections in 14 Asian countries.

Ivy Wong, founder at Viss shared more of her thoughts today:

Viss aims to rewire the connection between curated user-generated content, brands engagement, and commerce. This is extremely powerful as we are hitting the sweet spots on generating brand awareness and engagement and conversion.

With the new funding and key connections, Viss plans to expand its geographic reach, work with brands for engagement and commerce partnerships, and also establish global media partnerships. “Not only we want to make it super fun and easy for fashionistas to share their looks and stories, we also want to reward them with both exposures and brand partnership opportunities,” Ivy added.

One other such social fashion app we looked at recently is Zoolook, which is made by a team split across Tokyo and Hong Kong.

Get the Viss apps for iOS or Android.