Aditya Hadi Pratama · · 2 min read🇮🇩 ecommerce enabler Sirclo to acquire Warung Pintar
Sirclo, an Indonesia-based ecommerce enabler, has announced that it is set to acquire Warung Pintar, an Indonesian startup that focuses on building solutions for mom and pop shops, known locally as warungs.
The value of the deal is undisclosed, but the process is expected to be completed within the first quarter of this year. Both companies count East Ventures as an early investor.
Warung Pintar co-founder Agung Bezharie (left) and Sirclo founder Brian Marshal / Photo credit: Sirclo
In a statement, Sirclo said that the deal helps its plan to offer more comprehensive online and offline commerce solutions for its clients.
Warung Pintar will maintain its brand and identity – including its iconic yellow warungs – and operate independently as Sirclo’s new retail unit. Warung Pintar co-founder and CEO Agung Bezharie will lead the new division.
Sirclo founder Brian Marshal will continue his role as CEO of the combined entity. Meanwhile, COO Danang Cahyono and chief marketing officer Ferry Tenka will head the company’s new Enterprise Solutions and Entrepreneur Solutions units, respectively.
The ecommerce enabler told Tech in Asia that it is currently looking to raise funding.
After the acquisition, Sirclo will have more than 80 distribution partners – which includes the company’s own fulfillment centers as well as logistics service Warung Pintar Distribution – that serve over 150,000 brands and entrepreneurs, 500,000 warungs, 6,000 wholesalers, and more than 25 million end customers. The deal will also see the merger of almost 2,000 employees across both companies.
Before this transaction, Sirclo had made several merger and acquisition deals in recent years, such as with ecommerce firm Icube in 2020 and parenting platform Orami in 2021. The ecommerce enabler has raised a total of around US$60 million in funding from prominent investors such as Saratoga, Sinar Mas Land, and Traveloka.
Meanwhile, Warung Pintar had also acquired agritech startup Limakilo in 2019 and B2B ecommerce firm Bizzy last year.
See also: Warung Pintar grows user base 20x following evolution and strategic shake-up
Editing by Miguel Cordon and Lorenzo Kyle Subido
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