Reserveit.sg slays the competition with its mobile restaurant reservation app

It would appear that Singapore-based Reserveit.sg has maintained its front-runner status as the king of online restaurant reservation sites in Singapore.

Now, with the launch of their mobile app on iOS, they are leaving Chope.sg and TableDB in the dust.

Mobile is big in Singapore, so there’s definitely value in creating a mobile app to allow users to fluidly make reservations.

While there’s nothing groundbreaking about Reserveit.sg’s app, it does get the basics right: The app looks decent and works smoothly. All the features you’d expect are there.

Booking a table is easy. Pick a restaurant, select a time slot, and I’m all set. Removing a reservation is a breeze too. Just two taps required. Given how empty can hurt F&B establishments, the ability to easily cancel is very important.

One curious design decision comes in the reservation process. It uses your mobile number, requires you to key in a confirmation code sent via SMS, after which you have to select an email address and password.

I’d much rather use Facebook Connect.

The browsing experience is pretty good, but viewing the digital menus is painful to the eyes. To see the items, I need to pinch to zoom in. It’s something that can be easily avoided using mobile optimized menus.

Overall, I’d say this app is well-executed, and I don’t mind letting it sit on my iPhone. In fact, the app looks so good that the website now seems like an ugly duckling by comparison. I’m surprised they belong to the same company. Perhaps they can now devote some time to revamp the site…

Anyway,  compared to its competitors, Reserveit.sg, which launched in June 2011, has claimed to possess the biggest selection of restaurants.

It can now also proudly claim to be the most mobile-friendly.