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Report: Indian ad automation startup raises $3.2m
“Rocketium announced it has raised US$3.2 million led by Emergent Ventures to launch in the United States and expand in other markets,” reported Tech Crunch.
Details:
- The Bangalore-based firm’s creative management platform automates the production of digital advertising collateral. It is currently on an invite-only basis and plans to start self-service usage and purchases by 2022. It has integrations for Salesforce, Mailchimp, YouTube, Vimeo, Wistia, and Hubspot already in place, said the company.
- This latest round brings Rocketium’s total raised funds to US$4.2 million.
Dive deeper:
- Rocketium started as a video-creation platform and earlier received US$1 million in seed funding from Blume Ventures and 1Crowd.
- Producing digital ad graphics is one of the most time-consuming processes in running campaigns – you’ll need different sizes and versions to cover all types of page and screen placements. The company’s platform helps automate this process.
Editing by Collin Furtado and Jaclyn Tiu
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