Singaporean BNPL startup Hoolah announces tie-up with SaaS firm BridgerPay

Hoolah, a buy now, pay later startup based in Singapore, announced it has partnered with fintech firm BridgerPay to provide merchants in Singapore, Malaysia, and Hong Kong with a hyper-localized payment platform. 

Hoolah CEO Stuart Thornton / Photo credit: Hoolah

Under the deal, merchants in BridgerPay’s network will be able to add Hoolah’s BNPL service as a payment option for their customers upon checkout, allowing their purchases to be automatically split into three monthly interest-free payments with no additional or hidden fees. 

The partnership will also expand to other Asian markets, including Thailand and the Philippines, later this year.

Launched in 2018, Hoolah conducts instant credit checks on customers based on data points gathered from merchants and customers. Meanwhile, BridgerPay gives merchants the tech resources required to manage and plug into multiple payment service providers. 

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“Our partnership gives us the opportunity to mutually support the growth of online businesses in Asia with our next generation payments technology, allowing merchants to connect and process through one of the more advanced payment providers in the region,” said Ran Cohen, CEO and co-founder of BridgerPay.