Walmart-backed PhonePe launches ‘Pulse’ website

PhonePe, an India-based digital payments giant, has launched Pulse, an interactive website that offers statistics and insights related to domestic digital payments carried out via its payments portal.

PhonePe’s Pulse platform / Photo credit: PhonePe

The insights are based data from over 20 billion transactions that the Walmart-backed startup has processed over the years. With more than 45% of the digital payments market share in the country, PhonePe said the data was representative of India’s digital payment habits.

The startup has broken down the payments data into categories, which include peer-to-peer, merchant settlements, and recharge and bill payments. The new platform will display state-wise data and location-specific figures for 19,000 pincodes.

The anonymous user data will be published on a quarterly basis, along with a detailed annual report. The platform will also publish articles on consumer and merchant use cases related to digital payments.

“Pulse is our way of giving back to the digital payments ecosystem. When we started PhonePe five years back, we struggled to get reliable granular data on digital payments trends across the country,” said Sameer Nigam, founder and CEO of PhonePe.

See also: New digital payments rules: a win for consumers, or the death of choice?

PhonePe is one of India’s top fintech platforms and has over 300 million registered users. According to a report from ACI Worldwide, digital payments will account for 71.7% of all payments in the country by 2025.