In this day and age, email, social networking sites such as Facebook, LinkedIn and Twitter and also the usage of mobile devices have all become a daily staple in most of our lives. Through careful observation, it struck marketers that not only are the three media being widely used, but many are using them simultaneously. Given that statement, eRoi wondered if the general marketing community was taking advantage of it.
Through a study of more than 500 marketers, they devised a two-fold survey where the focus is to determine the impact of mobile marketing in email and web marketing programs; and, identifying the importance and impact of social networks in relation to their email and web marketing efforts.
The end result, according to eROI, was a better understanding of how marketers were using email, mobile and social, but also new ideas for better planning for and integration of the available opportunities. At the same time Flowtown illustrated the findings of the survey through an infographic below!
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