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When the market is ripe, should one hunker down or should they bank on overseas expansion?
For Shopee, it’s looking like the latter.
The company has been quietly expanding its operations and hiring new staff in Brazil. Last month, it also launched a new shopping app in Mexico.
Although the company hasn’t revealed many details about its ambitions in Latin America, its recent moves suggest that what it’s doing is more than dipping its toes in a new market. Rather, it wants to make a splash.
What are your thoughts on Shopee’s moves in Latin America? Do you think the company is serious about competing head-to-head with ecommerce market leaders like MercadoLibre?
– Nicole Jao, journalist at Tech in Asia
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