India’s Facets.cloud raises $4m for self-serve DevOps

Photo credit: Facets.cloud

Bangalore-based Facets.cloud, an infrastructure management platform, has secured US$4 million in a seed funding round led by 3one4 Capital. 

The round’s participants include Neon Fund (previously 100x Entrepreneurs) as well as angel investors like startup founders Abhinav Asthana of Postman and Aneesh Reddy of Capillary Technologies.

With the new funds, the company plans to expand its product offerings, enter the US market, and promote the platform engineering philosophy. 

Funding details

• Funding amount: $4,000,000
• Lead investor: 3one4 Capital
• Other investors: Neon, Abhinav Asthana, Pallav Nadhani, Aneesh Reddy, Krishna Mehra, Sreedhar Pedinneni
• Stage: Seed
• Source

Founded in 2021 by Anshul Sao, Pravanjan Choudhury, and Rohit Raveendran, Facets.cloud automates the last mile of cloud delivery as a self-service product. It helps make developers more productive by streamlining workflows in cloud deployment.

“Cloud product delivery is an incidental complexity that businesses must grapple with, while their primary focus is innovation in other areas,” said Choudhury, the company’s CEO. “Anything that is not core to your business and consumes your developers’ time is noise and should be turned into a product.”

Facets’ clients include the likes of MPL, Treebo, Capillary Technologies, and Purplle.

See also: This Philippines-based VC eyes $25m SEA fund to target startups with ‘can do’ spirit

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