Qishin Tariq · · 1 min readShopee rolls out Facebook Ads for SEA merchants
Shopee has made the Facebook Ads feature available on its Seller Center for merchants in Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam, reported Digital News Asia.
This move aims to help sellers drive traffic to their official stores as according to Shopee, 95% of its users rely on Facebook and Instagram to discover new brands and products.
The company said Facebook Ads allows for greater ad personalization, which is based on users’ preferences and behaviors to promote order conversion and maximize sales growth.
Shopee Seller Center is a platform for merchants to manage their stores, providing access to marketing and data tools to create listings, run promotions, and optimize online business performance.
Facebook Ads on Shopee Seller Center is currently available to selected sellers in the previously mentioned countries during this launch phase. The feature will be rolled out to more merchants in subsequent months.
Can see: Can Shopee win in India?
Editing by Deepti Sri and Lorenzo Kyle Subido
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