Salesforce president joins $35m round of 🇮🇱 product demo platform

Israel-based Walnut, a sales and marketing demo experience platform, has raised US$35 million in its series B funding round led by Felicis Ventures.

Existing investors NFX, Eight Roads Ventures, and A Capital also participated in the round, along with Salesforce president Sarah Franklin, Okta co-founder Frederic Kerrest, and TripActions CEO Ariel Cohen, among others. 

Walnut founders Danni Friedland (right) and Yoav Vilner / Photo credit: Walnut

Walnut’s no-code platform helps customer-facing teams create customized product demos that they can integrate into their sales and marketing processes. The platform also generates customer insights for these demos, which reduces the time needed to close sales.

The company was established in 2020 by serial entrepreneurs Danni Friedland, who previously worked as an engineer at WeWork, and Yoav Vilner, a founding member of Tel Aviv Collective. 

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“For the first time ever, software-as-a-service companies can put the needs of their prospects in the center, providing them with a memorable experience that converts sales,” said Vilner, who also serves as Walnut’s CEO.

Among the clients that the startup has onboarded onto its platform include Adobe, Dell, Medallia, NetApp, Treasure Data, Funnel, People AI, and Contractbook.

The new round pushes Walnut’s total funds raised to date to US$56 million.