SOSV unveils 6 startups as part of its 11th consumer tech cohort
US-based VC firm SOSV has named the six startups that form the 11th cohort of its consumer tech program Mobile Only Accelerator (MOX). As part of the program, the startups – hailing from Singapore, Egypt, India, and Pakistan – will receive an investment of US$150,000 each.
Firms chosen for this cohort operate in spaces such as cookie-less advertising, credit risk assessment, insurance marketplaces, recommerce, and small and medium-sized enterprise digitalization.

William Bao Bean, general partner at SOSV / Photo credit: SOSV
“As an investor, we believe in the longer game: leveling the field for the smartest teams from Asia and MENAP (Middle East, North Africa, and Pakistan) and helping them reach profitability by solving real market problems,” said SOSV general partner William Bao Bean in a statement.
As of August 2021, SOSV has more than US$1 billion in assets under management and over 1,120 portfolio companies.
The following startups will pitch to an invite-only audience on August 25.
- 1Trolley (Egypt): An on-demand pickup and delivery app for neighborhood stores.
- Bounty Media (Singapore): A zero-party data platform for cookie-less advertising where users voluntarily share their data with advertisers. It was launched in Southeast Asia and deals with brands like Unilever and P&G.
- ConfirmU (Singapore): Offers credit risk assessment in three minutes based on psychometric data, addressing a US$2 trillion global opportunity.
- PickMyWork (India): A gig platform for internet companies that require an offline salesforce, with Google Pay and Amazon Pay among its clients.
- Smartchoice (Pakistan): An insurance marketplace for individuals and small and medium-sized enterprises to find health, motor, and travel insurance plans.
- Swag Kicks (Pakistan): A recommerce store bringing global fashion trends to Pakistan.
Editing by Samreen Ahmad and Jaclyn Tiu
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