Customer experience firm Seekify banks $1.5m in round led by Sequoia’s Surge

Seekify, a customer experience automation platform in Singapore and India, has raised US$1.5 million in a seed round led by Sequoia Capital’s startup program, Surge.

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Angel investors such as Avataar Venture Partners founding partner Nishant Rao, 1mg co-founder Gaurav Agarwal, and HealthKart co-founder Sameer Maheshwari also participated in the round, according to a statement.

Seekify, founded in June by Arihant Jain and Ajeet Kushwaha, was designed to be easily integrated with various enterprise software, allowing businesses to collect all the data needed to improve their customer experience.

The platform helps companies set goals, provide data-driven insights through AI and machine learning, and automate workflows.

With the new funds, the software-as-a-service startup plans to invest in building technology and make more hires across different functions.

The platform is now available for enterprises in beta, with several pilots running globally, according to a statement.

Citing a report, Seekify said that global spending on customer experience technology is expected to increase from around US$500 billion this year to over US$640 billion by 2022. The customer experience management market is also projected to almost double from US$7.8 billion in 2019 to US$14.7 billion by 2024.

Jain, Seekify’s co-founder and CEO, said that customer experience is the “only true differentiator” in today’s highly personalized economy, where customers expect individually tailored experiences.

A similar player in the space, RateIt, which is a Singapore-based customer management platform, recently raised US$5 million in a series A round led by Tin Men Capital. It provides businesses with the insights needed to improve customer experience by combining “microsurveys” with real-time sentiment analysis tools.