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Steven Millward · · 5 min read

In China, Amazon’s ‘store of the future’ is already open

Amazon showed off its automated Go grocery store concept at the end of last year, but a few months later postponed any actual shop openings.

One Chinese startup, however, is steaming ahead with its own version – and has already opened a handful of staffless convenience stores where customers open the door and pay the bill with their phone.

This is a typical Bingobox store. Last month, the startup opened its first outlet in Shanghai after a few months of testing in its home city, Zhongshan, in southern China.

Bingobox - Amazon Go style store

Screengrab from Bingobox video.

A shopper opens the door – and registers with the startup – through WeChat, the popular messaging app.

Bingobox - Amazon Go style store

From Bingobox video; GIF by Tech in Asia.

Although small, the Bingobox store stocks hundreds of items – including a small selection of fresh foods.

Bingobox - Amazon Go style store

From Bingobox video; GIF by Tech in Asia.

The customer has to scan each item’s barcode.

Bingobox - Amazon Go style store

Screengrab from Bingobox video.

And then pay on their phone, either via WeChat or Alibaba’s mobile wallet app, Alipay.

Watch: Self-driving grocery store hits China

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Steven Millward

Interested in ecommerce, social media, gadgets, transportation, and cars. If you have any tips or feedback, contact via Twitter: @sirsteven