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In focus
- Lean, mean Southeast Asian machines
- Are AI startups the leanest operators? Revisit our July 2024 interview with Reka AI’s founder
- Shopback gets licensed for payments
Hello reader,
The buzzword among founders today is the “three-person unicorn”: AI-native startups that achieve remarkable revenues and billion-dollar valuations with incredibly small teams. Cursor, an AI coding assistant based in the US, exemplifies this trend, reportedly hitting US$100 million in annual recurring revenue with just about 20 employees.
But how does this dream stack up against the reality in Southeast Asia? In this edition’s featured article, my colleague Duc Tran and I took a closer look into our recent earnings coverage and found some unexpected leaders in revenue per employee.
Surprisingly, the region’s most efficient firm by this metric isn’t a pure software play but a hardware company: Secretlab, a Singapore-based maker of gaming chairs.
While these figures showcase strong efficiency, it’s crucial to note that high revenue per employee doesn’t always equate to profitability. In fact, some of the companies with the lowest revenue per employee have hit that goalpost.
Despite the current benchmarks, a new crop of AI startups is emerging in Southeast Asia that could redefine traditional playbooks with lean, disruptive approaches. But as the AI industry continues to grow at an unprecedented rate, only time will tell where these companies will land in our future updates.
Miguel Cordon, journalist
The Big Story
Lean giants or labor armies? SEA’s revenue per employee revealed

Image credit: Timmy Loen
Tech in Asia’s data provides founders and investors in the region with benchmarks and highlights nuances of different business models.
Interestingly, we found that a hardware firm is the most efficient, flipping the script of typical startup conventions.
From our archives
Singapore’s AI scene needs more doers and less talkers, says Reka founder
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